How To Shoot a Beer Commercial

How To Shoot a Beer Commercial is a masterclass for learning how to achieve the ideal look and feel of a beer ad using a Coors Light spot Shane Hurlbut, ASC shot as a case study.

You’ll learn how to light liquids to achieve depth and color contrast, as well as the best way to capture bottles and cans while also creating depth and dimension.

You’ll also find more intricate details like preparing your director’s treatment for the agency, location scouting with the director, and more. Plus, Shane shows you how to shape and control light for both a day exterior tailgate party and a rooftop at dusk.

Topics: Filmmaking

Source: https://watch.filmmakersacademy.com/programs/how-to-shoot-a-beer-commercial