Dissecting the elements of a mouthwatering Coors Light commercial!
- 7 Lessons
- 1+ hours of instructional videos
How To Shoot a Beer Commercial is a masterclass for learning how to achieve the ideal look and feel of a beer ad using a Coors Light spot Shane Hurlbut, ASC shot as a case study.
You’ll learn how to light liquids to achieve depth and color contrast, as well as the best way to capture bottles and cans while also creating depth and dimension.
You’ll also find more intricate details like preparing your director’s treatment for the agency, location scouting with the director, and more. Plus, Shane shows you how to shape and control light for both a day exterior tailgate party and a rooftop at dusk.
- Detailed written breakdowns
- Director’s treatment
- Agency boards
- Lighting list templates
- Camera list templates
- Lighting schematics
- Side-by-side comparisons
- English subtitles included
Module 1 — Pre-Production
- What To Include In a Director’s Treatment: Coors Light Part 1
Module 2 — Production
- How To Control and Diffuse Sunlight: Coors Light Part 2
- How To Light and Expose a Bar Scene: Coors Lights Part 3
- Replicating the Sun with Artificial Light: Coors Light Part 4
Module 3 — Product Photography
- How To Light Liquids: Coors Light Part 5
- How To Light Beer In a Glass: Coors Light Part 6
- Lighting Cans and Bottles: Coors Light Part 7
