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Filmmakers Academy – Commercial Cinematography: Prudential

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Commercial Cinematography: Prudential

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Uncover the practical details of commercial cinematography from start to finish!

  • 6 Lessons
  • 50+ minutes of instructional videos


Commercial Cinematography: Prudential shines a light on how to craft a commercial from a budding concept to a fully realized spot. Go inside the mind of Shane Hurlbut, ASC as he takes you through each stage of the process that includes constructing the treatment, location scouting, managing production, and navigating post-production. 

This course details valuable insights like the cinematographer’s responsibilities and how to create your Rules of Engagement so you can unite your team around one grand vision and deliver the emotional impact you need. 

  • Detailed written breakdowns 
  • Top-down lighting schematics 
  • Side-by side comparisons 


Module 1 — Treatment

  • Concept and Director’s Treatment

Module 2 — Cinematographer’s Responsibilities

  • Concept and Director’s Treatment Part 2

Module 3 — Location Scouting

  • Locations: A Nationwide Scout

Module 4 — Uniting Your Team

  • Rules of Engagement: Uniting 180 Shooters
  • Communication: Tech

Module 5 — Finishing the Spot

  • Post Production
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