
**The step-by-step system to apply product psychology.**
In 5 weeks, you’ll apply the right psychological principle to improve any product experience.
**Learn. Practice. Apply.**
Each lesson follows a proven learning methodology that focuses on getting you to take action.
**Story-Based Lessons**
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
**Psychology Principles**
You’ll learn and remember the most important psychological principles, so you know how to apply them to your work—whether that’s to find product solutions or to convince stakeholders.
**Lessons Summaries**
We’ve already distilled the main points of each lesson to help you learn without having to stress about note-taking. You’ll be able to quickly revisit key concepts from any lesson at any time.
**Additional Resources**
Go further and deep-dive into specific lesson topics. We curated a list of our favorite psychology books, links, research papers, and videos for each lesson so you can explore and dig deeper.
Author: KYZ
Topics: UX/UI